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CAREER PROFILE

karl ohm mug Karl Ohm, editor and publisher, Farm Energy News.com
Photo: Karl Ohm

• Multi-disciplined and award-winning professional in agricultural journalism, photography and natural resource issues with solid background in news and feature writing, layout, newspaper and magazine production, editorial planning, data base management, and advertising/marketing/communication strategies.

• Extensive sales/marketing and public relations program experience (as an account executive) with agricultural machinery, industrial, seed, and feed/animal pharmaceutical companies.

• Highly experienced in agricultural journalism and photography in a very wide variety of subjects.

• Well-versed and highly experienced in manual and digital photography. I have moderate to good experience in InDesign, Quark X-Press, Access and Excel. Experienced in Word, Adobe Photoshop, desktop publishing and prepress magazine, brochure, publication, sales literature, and direct mail material production.

WORK EXPERIENCE

1975 - Worked on a free-lance basis for Allis Chalmers' external publication, The Landhandler, which was published by Reiman & Associates, of Milwaukee, Wis. The publication was circulated to more than 250,000 farmers and ranchers in North America. I also wrote and edited for Farm Building News and Country Place magazine.

1975 - Received B.S. degree in Agricultural Journalism (with a strong emphasis in Natural Resources) from the University of Wisconsin-Madison. I also worked as assistant editor for The Cheese Reporter, of Madison, from December 1975 to May 1976. The Cheese Reporter is a weekly newspaper for the cheese processing industry in North America.

University of Wisconsin - Madison, College of Agricultural & Life Sciences: http://www.cals.wisc.edu/

While attending college, I also worked part-time for the UW-Madison Agronomy Department. My main responsibilities included proofreading technical papers and developing visual aids and slide presentations for agronomy professors attending conferences.

June 1976 - 1979 - Worked as assistant editor for the Michigan Farmer magazine, of Lansing, Mich., which was published by Harvest Publishing, a sister company of Harcourt Brace Jovanovich. Frequency of publication: 22 issues/year. I was responsible for numerous beats: dairy, beef, hog, ag research, fruit and vegetable production, ag legislation (state and federal), farm equipment, crop production, and animal health. I also handled photography and magazine layout.

June 1979 to 2002 - Joined The Brady Company (now Brady Marketing Group) as publications manager. Primary responsibilities: client account service, communications, sales and marketing, financial management, story/editorial planning, public relations, writing, editing, and photography.

Purchased and revitalized the publication, Milk and Liquid Food Transporter, which had a controlled circulation of nearly 5,000 intra- and interstate haulers of edible liquids, such as milk, vegetable oils and wine. I served as publisher and ad manager.

Launched Farming with Pride magazine for Pride Seed Company (owned by Northrup King) in 1981. This publication reached 57,000 primarily cash-grain and livestock farmers in the Upper Midwest and Northeast areas of the U.S. I also served as advertising/marketing account executive for this regional seed company.

I launched Good Ideas magazine for the Gehl Company in 1984. The circulation in North America was more than 120,000. I also published the magazine in French and was mailed to nearly 4,700 farmers in Quebec. I also set up and organized a magazine mailing list/data base management system for the Gehl Company's network of 585 equipment dealers in North America.

In 1987, I also launched a quarterly publication, JOBSITE, to serve Gehl Company's industrial equipment market (i.e., mostly skid loaders and telescoping boom forklifts).

Helped design and launch a single-sponsored publication for the welding manufacturing company, Miller Electric, of Appleton, Wisconsin.

I also served as assistant editor to Corporate Report Wisconsin magazine, which was published and owned by The Brady Marketing Group, of Menomonee Falls, (from 1989 to 2000). This controlled-circulation monthly magazine reached nearly 29,000 management personnel and owners of businesses in Wisconsin.

I also assisted on other agricultural accounts, such as Hubbard, Wayne Feeds, and Fort Dodge.

In 1995, my father and I also organized and implemented the publicity and media relations for Farm Progress Days in Washington County, Wisconsin. This is the state's largest farm show, which is hosted by different counties annually.

May 2003 to 2009 - Midwest Contributing Editor for The Corn and Soybean Digest , published by Penton Media, Inc. Contributing writer and photographer for Hay & Forage Grower. Technical writer on freelance basis for Wis. Dept. of Agric., Trade & Consumer Protection. I also wrote and photographed for Successful Farming –– one of the top national farm magazines.

May 2009 to Present - Associate Editor of Grain Journal, Biofuels Journal, and Seed Today, and Editor of Milling Journal.

AWARDS

April 1979 -
Received first-place writing award from the Harvest Publishing Company, Cleveland, Ohio, for a three-part series on Energy & Agriculture. Prior to this award, this series was a finalist in Dartmouth College's (Hanover, NH) Amos Tuck School of Business Administration's 1978 Media Awards for Economic Understanding.

Fall 1981 -
Received first-place writing award from the American Agricultural Editors' Association for a story, which appeared in the Milk & Liquid Food Transporter, on how the federal and state weight load limit laws were affecting agricultural transportation.

Fall 1985 - Received second place honors for photography in Farming with Pride magazine from the American Agricultural Editors' Association.

Fall 1986 - Received honorable mention for photography in Good Ideas magazine from the American Agricultural Editors' Association.

1987 - 1996 - Good Ideas received one merit award and four first-place honors from competition in the Badger Chapter of the Natl. Agri-Marketing Assoc. (NAMA).

1997 - 1999 Received first-place writing award from the Badger Chapter of the Natl. Agri-Marketing Assoc and second-place in regional NAMA competition. The awards were for story on how a farm co-op in Minnesota was planning to generate electricity from pelleted alfalfa stems.

2000 - Good Ideas magazine also received merit honors in 2000 from NAMA. Good Ideas was also a national finalist in the NAMA competition.

AFFILIATIONS

Member of American Agricultural Editors' Association (since 1976) and International Federation of Agricultural Journalists; former member of National Agri-Marketing Association; active member of The Wisconsin Agricultural and Life Sciences Alumni Assoc. (WALSAA); member of Wis. Farm Bureau; former member of the Council for Agricultural Science and Technology (CAST); and former member of New Uses Council.

In 1986, I helped in co-founding, organizing and publicizing the North American Farmers' Direct Marketing Association (formerly the National Farmers' Direct Marketing Assoc.), representing primarily fruit and vegetable growers in more than 40 states and four provinces in Canada. I served as publicity/marketing advisor for seven years.

(Read article: Small Farms Cultivate Way of Life, and Profit By Molly O'Neill | August 23, 1992 | New York Times)

In 1995, I served on the Communication Advisory Committee for the University of Wisconsin-Madison, College of Agricultural & Life Sciences.

Since 1999, I have participated in the Wisconsin Department of Agriculture's Trade and Consumer Protection's Ad Hoc Committee on Agricultural Biogas Energy Recovery.

In 2003, I served on Advisory Board of the newly formed Biobased Manufacturers Association.

PROFESSIONAL DEVELOPMENT

American Agricultural Editors' Association Photography School, Univ. of Missouri, Columbia, 1977

FrontPage 2000 (web site) course at Waukesha Technical College (2005)

Dreamweaver (web site) course at Waukesha Technical College (2007)


REFERENCES
(available upon request)



A FEW SAMPLES OF FINISHED WORK

For some writing samples, without photography, go to: www.cornandsoybeandigest.com

Type in my name, Karl Ohm, in "search box" area (upper, right-hand corner), hit return, and you will get a listing of my stories with links.

Link to The Dairy Farm Energy Mgmt. Handbook: Dairy Farm Energy Management Handbook

Other link to finished work: www.millingjournal.com